Yahoo Search Marketing Campaign:
Our advertising professionals will get you listed atop search engines such as YAHOO, Alta Vista, Excite, Alltheweb, Info Space, CNN, Netscape, and Info Space.

Google Adwords:
Gets listed in Google, AOL, ASK.com, Earthlink, and NYtimes.com.

MSN Ad Center:
Gets listed in MSN

QuinnCom will begin by compiling a complete list of appropriate search terms for your website. We will then analyze the terms and recommend a monthly campaign budget to fit your needs. From beginning to end QuinnCom will successfully customize, create, and manage your campaign for you.

According to the Wall Street Journal's "Ads Click" article (Oct. 29, 2001), pay for placement advertising produced the highest return on investment and won the most points for overall satisfaction. These findings were from the Jupiter Media Metrix "Online Advertising Effectiveness Study", which analyzed the performance of CPC banners, CPM banners, Opt-In Emails, Paid Inclusion Products and Pay for Performance Search. Another Jupiter study, "Paid Search Engine Placement," highlighted why the pay-for-placement model works. Here are key findings from both reports:

Respondents who track performance say that they received the highest return on investment (ROI) from pay for placement search when compared to CPC banners, CPM banners, paid inclusion and opt-in e-mail mail (29%).² Online advertisers have a significantly higher level of satisfaction with search listings than with any other online advertising method they have used or are currently using (41% of respondents rated search listings as the top choice).² When consumers are looking for a product to buy online, 42% use a search engine.¹ Paid search placement succeeds because consumers find relevant advertiser listings, while advertisers only pay for qualified traffic coming to their site.¹

As you can see, paid search placement has proven to be one of the more successful online advertising models because it aligns consumer need with advertiser interest.

¹ Jupiter Media Metrix, Paid Search Engine Placement, July 2001
² Jupiter Media Metrix: Online Advertising Effectiveness Study, August 2001



Google's AdWords Select Program:

What is Google AdWords Select?
Google AdWords Select is a simple and quick way to purchase highly-targeted advertising, regardless of your budget. AdWords Select ads are displayed next to search results when someone enters one of the keywords you identify as relevant to your business. Since Google is used to search more than 150 million times a day, there is potentially a large audience of people looking for exactly the words you specify. Google Adwords are also displayed on other prominent sites such as Google, AOL, ASK.com, Earthlink, and NYtimes.com.

How much will my ads cost?
AdWords Select uses a Cost-Per-Click (CPC) model, which means you only pay when someone clicks on your ad. That way you only pay to reach users who are genuinely interested in what you have to sell. And you're the one who determines how much each click is worth to you.

At the beginning of your campaign, you set a maximum CPC for each of your Ad Groups. An Ad Group contains one or more ads targeted to the same set of keywords with the same CPC. If the CPC you've specified is higher than what's necessary for your ad to maintain its position, the actual CPC you will be charged will be discounted automatically. You'll pay only the minimum necessary to stay ranked above the next lower ad - plus one cent.

Please note that a $5 initial activation fee applies when you open your account, and that this activation fee will not be credited towards the cost of any clicks you receive. The minimum CPC for keywords begins at $0.05 and varies according to that keyword's popularity. You will be able to determine the minimum CPC for a keyword easily by using the Traffic Estimator.

Why MSN Ad Center Search Advertising?
Simply put, search engine advertising is a highly cost-effective solution that gets results. It helps to build brand awareness, increases traffic to your site, and provides measurable return on your investment.

An Integrated Advertising Campaign Starts with Search
The average cost per lead on a search engine is $0.29 versus $1.18 for yellow pages advertising and $9.94 for direct mail inserts1. More than 40% of U.S. consumers research their purchase online2. Fully 66% of consumers use the Internet and TV simultaneously; and once online, 80% of their Web usage starts at a search engine3. Given that, it's easy to agree with expert opinion, like Peter Hershberg's of Reprise Media4 that search advertising should be at the center of any integrated advertising campaign.

Enter Microsoft adCenter
The people who use Live Search are well-educated professionals with a high income, and 92% of them have made purchases online in the last six months5. So, how do you tap into that market? You do that with Microsoft adCenter.

Advertising on Live Search starts with signing up for an adCenter account. In four easy steps, you're on your way to having your search ad potentially seen by an audience of as many as 40 million search users every month. Or if you have complex campaigns or multiple accounts, contact MSN for sales help.

Microsoft adCenter is a robust advertising platform that you will use to build your search campaigns. Once you have an account, you will be provided with the tools, reports, and guidelines you need to build search ads seen by Live Search users.

We built Microsoft adCenter to help advertisers like you maximize your return on investment (ROI).

Microsoft adCenter features include:

Targeting based on:

• Geographic location.
• Gender.
• Day part and day of week.

• Generate keyword lists.
• Upload your keywords in bulk.
• Build, save, and export reports.