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Search Engine PlacementWhat We DoPay-per-click advertising is a valuable advertising tool that will drive immediate traffic to your website. It usually takes many months to correctly optimize a website, submit it, get it listed in the search engines, see results, build traffic, and generate sales. Pay-per-click advertising campaigns on the other hand guarantee immediate resultsHow It WorksThe way that pay-per-click advertising works is that you select keywords that correspond to your business and the products that you're selling. You then bid on the keywords on a cost per click basis. You determine a fixed monthly budget that meets your needs and you only pay when a customer actually visits your website.Where You Get ListedGoogle Adwords:Ads can appear on Google and the Google Network: The Google Network is the largest advertising network available online, reaching over 86% of Internet users worldwide. You can be certain that your ads reach your target audience with Google AdWords.The search network Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site's directory, or on other relevant search pages. Google’s global search network includes Google Maps, Google Product Search and Google Groups along with entities such as Virgin Media and Amazon.com. The content network partners Google’s extensive content network of websites and products includes these partners:  Yahoo Search Marketing Campaign:When you advertise with Yahoo! Search Marketing, your ads will appear on Yahoo and Yahoo’s extensive network of distribution partner sites, including Yahoo!7, ninemsn, Fairfax Digital, News Digital Media and others.MSN Ad Center:Your ads are displayed on MSN, Bing and MSN’s content network.Google's AdWordsWhat is Google AdWords?With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and the Google advertising network -- no matter what your budget, you'll only pay when people click your ads.AdWords ads are displayed along with search results when someone searches Google using one of your keywords. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on content sites in the growing Google Netwrok. You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using Google’s reporting features. There's no minimum monthly charge with AdWords -- just a nominal activation of $5. How much will my Google ads cost?Google Adwords uses a Cost-Per-Click (CPC) model, which means you only pay when someone clicks on your ad. That way you only pay to reach users who are genuinely interested in what you have to sell. And you're the one who determines how much each click is worth to you.At the beginning of your campaign, you set a maximum CPC for each of your Ad Groups. An Ad Group contains one or more ads targeted to the same set of keywords with the same CPC. If the CPC you've specified is higher than what's necessary for your ad to maintain its position, the actual CPC you will be charged will be discounted automatically. You'll pay only the minimum necessary to stay ranked above the next lower ad - plus one cent. At the beginning of your campaign, you set a maximum CPC for each of your Ad Groups. An Ad Group contains one or more ads targeted to the same set of keywords with the same CPC. If the CPC you've specified is higher than what's necessary for your ad to maintain its position, the actual CPC you will be charged will be discounted automatically. You'll pay only the minimum necessary to stay ranked above the next lower ad - plus one cent. Please note that a $5 initial activation fee applies when you open your account, and that this activation fee will not be credited towards the cost of any clicks you receive. The minimum CPC for keywords begins at $0.05 and varies according to that keyword's popularity. You will be able to determine the minimum CPC for a keyword easily by using the Traffic Estimator. How much will my Google ads cost?Google Adwords uses a Cost-Per-Click (CPC) model, which means you only pay when someone clicks on your ad. That way you only pay to reach users who are genuinely interested in what you have to sell. And you're the one who determines how much each click is worth to you.At the beginning of your campaign, you set a maximum CPC for each of your Ad Groups. An Ad Group contains one or more ads targeted to the same set of keywords with the same CPC. If the CPC you've specified is higher than what's necessary for your ad to maintain its position, the actual CPC you will be charged will be discounted automatically. You'll pay only the minimum necessary to stay ranked above the next lower ad - plus one cent. Please note that a $5 initial activation fee applies when you open your account, and that this activation fee will not be credited towards the cost of any clicks you receive. The minimum CPC for keywords begins at $0.05 and varies according to that keyword's popularity. You will be able to determine the minimum CPC for a keyword easily by using the Traffic Estimator. Google’s Regional Targeting:Regional targeting benefits advertisers who want to reach customers in a specific region, city, or geographic location. It's a powerful way to reach qualified prospects in the precise area where you do business.Here's how it works...Missy wants to target Los Angeles with the keyword hemp shirts. With region and city targeting, her ads may appear when:
MSN Ad Center Search Advertising:MSN search engine advertising is a highly cost-effective solution that gets results. It helps to build brand awareness, increases traffic to your site, and provides measurable return on your investment.Enter Microsoft adCenterThe people who use Live Search are well-educated professionals with a high income, and 92% of them have made purchases online in the last six months. So, how do you tap into that market? You do that with Microsoft adCenter.Advertising on Live Search starts with signing up for an adCenter account. In four easy steps, you're on your way to having your search ad potentially seen by an audience of as many as 40 million search users every month. Or if you have complex campaigns or multiple accounts, contact MSN for sales help. Microsoft adCenter is a robust advertising platform that you will use to build your search campaigns. Once you have an account, you will be provided with the tools, reports, and guidelines you need to build search ads seen by Live Search users. Microsoft adCenter is built to help advertisers like you maximize your return on investment (ROI). Microsoft adCenter features include:Targeting based on:
Yahoo Search Marketing:How Yahoo! Search Marketing Works
Yahoo’s Geo-Targeting:Geo-targeting is a feature that displays ads within a specific geographic area or to users who express interest in that area. Example: A business that sells real estate in the state of California selects that state as a targeted region. Ads will be displayed to customers located within California, as well as to anyone who searches for relevant terms such as "California Real Estate."You can use this feature to target prospective customers in the geographic regions you support. You can direct the ads in your campaigns and ad groups toward regions by country, state/province, Designated Market Area (DMA), city, ZIP/postal code, or a combination of these. An Integrated Advertising Campaign Starts with SearchThe average cost per lead on a search engine is $0.29 versus $1.18 for yellow pages advertising and $9.94 for direct mail inserts1. More than 40% of U.S. consumers research their purchase online2. Fully 66% of consumers use the Internet and TV simultaneously; and once online, 80% of their Web usage starts at a search engine3. Given that, it's easy to agree with expert opinion, like Peter Hershberg's of Reprise Media4 that search advertising should be at the center of any integrated advertising campaign.According to the Wall Street Journal's "Ads Click" article (Oct. 29, 2001), pay for placement advertising produced the highest return on investment and won the most points for overall satisfaction. These findings were from the Jupiter Media Metrix "Online Advertising Effectiveness Study", which analyzed the performance of CPC banners, CPM banners, Opt-In Emails, Paid Inclusion Products and Pay for Performance Search. Another Jupiter study, "Paid Search Engine Placement," highlighted why the pay-for-placement model works. Here are key findings from both reports: Respondents who track performance say that they received the highest return on investment (ROI) from pay for placement search when compared to CPC banners, CPM banners, paid inclusion and opt-in e-mail mail (29%).2 Online advertisers have a significantly higher level of satisfaction with search listings than with any other online advertising method they have used or are currently using (41% of respondents rated search listings as the top choice).2 When consumers are looking for a product to buy online, 42% use a search engine.1 Paid search placement succeeds because consumers find relevant advertiser listings, while advertisers only pay for qualified traffic coming to their site.1 As you can see, paid search placement has proven to be one of the more successful online advertising models because it aligns consumer need with advertiser interest. 1 Jupiter Media Metrix, Paid Search Engine Placement, July 2001 2 Jupiter Media Metrix: Online Advertising Effectiveness Study, August 2001 Get Started Today!QuinnCom will begin by compiling a complete list of appropriate search terms for your website. We will then analyze the terms and recommend a monthly campaign budget to fit your needs. From beginning to end QuinnCom will successfully customize, create, and manage your campaign for you, ensuring maximum return on investment (ROI).Call QuinnCom at 561-622-7557 to get started today! Pay-Per-Click Advertising Campaign Packages
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